Social Media Optimization is one of the methods of search engine marketing, but it is separate in several ways, mainly the focus on dynamic traffic from the other resources than search engines, while superior search ranking is also an advantage of successful SMO.

Social Media procedure added to the content itself, as well as: social news, RSS feeds, user rating and polling tools and integrating third-party community functionalities such as videos and images. Additional activities in social media marketing aside from the content being promoted, such as: forum posting, blogging, participating in discussion groups, commenting on other blogs, and posting status updates on social networking profiles.

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